Founderland
Helping women of colour founders get funding
Only 0.5% of venture capital in Europe currently goes to women of color founders. Together with Berlin-based initiative Tech in Color, we wanted to correct this status quo by creating Founderland; A brand for female founders of colour to stand out in the market – and increase their access to crucial funding. Today, Founderland is Europe’s largest hub for women of colour founders and one of the fastest growing nonprofits of its kind.
Our role
Brand Strategy
Brand Design
Naming & Verbal Design
Product Strategy
Product Design
Design System
Product Development
268%
Increase in applications
$1M
103%
Received in funding
Increased followers
on Linkedin
Brand Design
Founderland is bold, expressive and optimistic, the attributes needed to take on the challenge of entrepreneurship. Founderland celebrates individuality and identity with bold future-facing design. A core feature is the customisable design system, inspired by flag iconography, that allows the founders to express what they stand for.
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