Wio
The financial platform that powers the ambitious
IN UAE, business banking is slow and inefficient. How can we create a modern brand and platform that bucks the trend?
Our brief was simple. Create a new brand and product experience for a customer-centric SME bank. The result is Wio—a new financial platform that powers the ambitious with the right network, services and support.
Our role
Brand Strategy
Brand Design
Naming
Brand Positioning
Verbal Identity System
Visual Identity System
Art Direction
Brand Design System
Brand Playbook
Brand Design
Our brand concept ‘Open New Paths’ centres around wayfinding and the belief in a better tomorrow. Our concept ensures a cohesive brand experience across visual, verbal and experiential touchpoints.
Work
Founderland
Helping women of colour founders get funded
BSF
Helping every generation to make their mark