Pio
Innovative storage solutions for SMEs
Warehouse robotics company AutoStore tasked us to define the brand strategy, identity and visual language for an innovative sub-brand in the logistics sector. The result is Pio.
Our role
Brand Strategy
Brand Design
Verbal Design
Product Design
Design System
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Art Direction
Brand Design System
Brand Playbook
Brand Design
The brand concept is ‘Space Reimagined’ — a design system that, like the product, utilises space more efficiently and effectively. Influenced by a constant movement, the visual language plays with the notion of volume and perspective, and is expressed through abstract forms and playful movement.
“R/GA is upmost professional and their work is stunning. They take their time and have the right talents to create quality products. We have now an amazing, iconic global-ready tech brand that we love.”
Magne Hatteland
VP & Head of Pio
More work
Marketing Mania
A disruptive martech conference
BSF
Helping every generation to make their mark