Marketing Mania
Embracing unpredictability and the beauty of chaos
Marketing Mania is the leading martech conference in MENA. Their brand was lacking relevance and differentiation in the category. They needed to embrace the promise and potential of their name.
Our role
Brand Design
Brand Design System
Motion Design
Brand Playbook
Brand Design
We embraced the beautiful chaos of ‘Mania’ — expressing it through fluid, organic and bold 3D typography, always in a state of change. Colours intentionally contrast and clash. Iconography is constructed from a single line, echoing the form and behaviour of the logo. The outcome is a playful brand that challenges category conventions.
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