Weyay
The first digital bank for young Kuwaitis
Kuwait has been developing at extraordinary pace. The National Bank of Kuwait (NBK), the oldest bank in the region, wanted to be at the forefront of this change. Our mission was to engage young Kuwaitis, students, and first jobbers with a new digital banking proposition. We designed the brand and product.
Our role
Brand Strategy
Brand Design
Naming & Verbal Design
Product Design
Design System
No.1
Finance app on iOS and Android at launch
20%
Share of 18-24yr Kuwaiti customers in year 1
No.1
Bank in the country for brand recal, ages 15-24yr
Brand Positioning
Brand Architecture
Verbal Identity System
Visual Identity System
Art Direction
Brand Design System
Brand Playbook
Brand Design
Our brand identity is a visual expression of possibilities and progression. The logo embodies your life journey: representing now, next and the future. The name Weyay means ‘with me’ in Arabic—because, like the future, it’s yours to own but you don’t need to do it alone.
“R/GA is an innovation partner that has a unique understanding of how new technology is driving the transformation of customer experiences in the Middle East.”
Aamir Fadel,
NBK Head of International
Consumer Banking
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